In The Press

I think the press has missed the boat on women’s leadership issues. There is a lot of good news out there.


This Founder Shoots Rattlesnakes When She's Not at the Office

Gay Gaddis runs one of the largest independent ad agencies in the country--when she's not tending to her Longhorns.


Locals Who Lead: “Cowgirl Power”Broker Gay Gaddis

This Austin-based advertising pioneer is breaking into new territory again, with one-woman gallery shows and a kick-ass (literally) new book.


May | June Alumni Authors

Drawing inspiration from cowgirls, who Gaddis argues bucked gender stereotypes decades ago, Cowgirl Power: How to Kick Ass in Business and Life focuses on women empowerment.


"Cowgirl Power" Author Explains How To Develop Personal Power

Gay speaking on Good Morning Texas about Cowgirl Power on 2/6.


Cowgirl Power: Austin Businesswoman Pens Guide For Driven Women

She's the founder of a powerhouse Austin Ad Agency, now Gay Gaddis is adding Author to her long list of accomplishments.


Being A Cowgirl Helped This Advertising Boss Succeed At Work

The secret to becoming a lady boss may be donning a cowgirl hat.


Your Monday In-Spur-ation

Perhaps Austin's most formidable girl boss, Gay Gaddis is founder and CEO of T3, one of the largest independent woman-owned advertising agencies in the country.

99 “Limit Breaking” Female Founders Share The Most Significant Lessons Learned From Their Experience

Profiles of empowering women and the lessons they can teach us.

A Must-Read: A Review of Cowgirl Power

Gay is one of the smartest, strongest women in business I know, so I can tell you this book is definitely going to be worth a read.


6 Ways To Find Your Inner Genius

The best advice for any entrepreneur, at any stage of their journey...

I Don’t Like To Use ‘small’ And ‘women’ In The Same Sentence

C200 is comprised of female leaders who have “extraordinary” career accomplishments…

Four CEOs On How Their Side Jobs Made Them Better Leaders

See what side gigs as a firefighter, rancher and others taught these CEOs...


When Failure Isn’t An Option

Gaddis has become known as a vocal leader on entrepreneurship topics…

T3’s Gay Gaddis Is EY Entrepreneur Of The Year™ 2014 Award Finalist

The award recognizes entrepreneurs of excellence and extraordinary success…

Alumna Runs Successful Austin-Based Ad Agency

Gaddis is the president and CEO of T3, the largest advertising agency…



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Featured In

Gay Gaddis has been featured in several critically acclaimed books, including:

 By Lee Eisenstaedt

By Lee Eisenstaedt

 By Patricia Flynn, Kathryn Hayes, and Maureen Kilgour

By Patricia Flynn, Kathryn Hayes, and Maureen Kilgour

 by Brené Brown

by Brené Brown

 By Pamela F. Lenehan

By Pamela F. Lenehan