What Cowgirls Know About Branding

At our Double Heart Ranch in the Texas Hill Country, we have some formidable brand advocates- - our Longhorn Cattle. Here in Texas, Longhorn cattle are required to be branded in order to be registered as a member of this noble breed, which is a direct descendant of the very first cattle in the New World. So the Longhorn cattle in our pastures wear our brand on their backsides for life, and in a sense, so do all of us who live and work at the Double Heart- -because, we, all of us, cattle and goats and people alike, are all Double Heart through and through.

Not much has come from lecturing corporations to fix the women’s leadership problem. Each of us has to take the reins.